The Woman behind THE ART

Parmeet Birdi is a creative communicator – she helps bring your ideas and passions to life through her creative ways in art, critical thinking, illustration and design. She works as a senior design strategist for one of the Big 5 Banks in downtown Toronto, runs a business based around design and art services as birdidraws, and instructs brush lettering with the experience-building community organization, her-people. Read more.


With a background in biology, psychology, fine arts and user experience design, Parmeet is a strong communication professional that weaves together stories relating to people’s everyday experiences. Connecting the fields between business, technology and design, she has experience working in financial services, e-commerce, and corporate government industries. View her corporate portfolio.

From murals, artistic commissions and business branding, Parmeet creates bespoke work that relates to you and your clientele. View her client work.


Learn how to brush letter using the same comprehensive guide used in Parmeet’s workshops with her-people. Upgrade your space with artwork that are based around feelings and being in sync with your cognition. Shop now.

The Blog

Parmeet candidly writes about everything from the process behind her work, opinions and thoughts, to travel diaries behind her destinations. View the blog.